Multicultural Audiences Over-Index For These Industry Verticals
What industrial verticals in the US see, across all multicultural segments, a higher propensity for purchase when compared to Caucasian consumers - that was the question we set out to answer. After cross-referencing and analyzing over 3,000 data points from Nielsen/MRI we landed on the following with the strongest multicultural indices. Categories are based on Nielsen/MRI definitions. In 2026, brands in these categories need to ask the following questions.
How are we currently engaging with multicultural audiences?
What would an ideal multicultural marketing strategy for our brand look like?
How many dollars are we leaving on the table with our current general market strategy?
Per the Diverse Media Multiplier, brands that engage with multicultural audiences on publishers that are culturally relevant to them with creative that also resonates with them as individuals there can be a greater than 15x lift in brand consideration - what could you do with that competitive advantage this year? The next five years?
Top 30 Verticals
Household Products
Food/Drink products
Non-food CPG
Magazine
Buying Styles
Cellular / Mobile Opinions
Foreign Travel (including Alaska & Hawaii)
Ready To Drink Iced Tea/Kombucha
Other Regular Carbonated Soft Drinks
Bottled Water (non-carbonated)
Internet Service
Tequila
Fast Food & Drive-in Restaurants
Television
Sanitary Napkins (women)
Regular Cola Drinks, Not Diet
Baby/Children
Complexion Care Products
Video Games (Personally Played)
Hair Conditioning Treatment (for Use At Home)
Boxed Chocolates/Candies
Department, Clothing/Shoes & Specialty Stores
Automotive Aftermarket
Mobile Phone & Tablet Apps
Nuts
Mobile Phones/Tablets/E-readers
Radio/Audio
Hand & Body Cream, Lotion Or Oil
Imported Beer/Ale
Ready To Drink Iced Coffee/Coffee Drinks {hh}