Make Room for Growth
CAMP. the Cultural Accelerator Marketplace, by Gantic, exists to serve two main purposes for brands and agencies.
Reach growth audiences including multicultural and inclusive communities
Support multicultural and inclusive publishers through investment
Both goals can drive business growth, but there is a multiplication effect when both take place - per the folks at DMI and their study CiiM which evaluates consideration lift when brands place ads with publishers with cultural relevance and resonance brands can see results 15x average. The business case is clear, brands that engage with these communities where they live digitally see results.
If you’ve determined that reaching growth audiences and supporting inclusive supply are part of your 2026 objectives - why do it with CAMP?
Gantic's Cultural Accelerator Marketplace (CAMP), offers ~700 domains and apps that are owned by and targeted to members of LGBTQIA+ communities as well as Black/AA, Hispanic, Asian-American, and Women owned publishers in a brand-safe and zero-MFA sandbox environment. Perhaps more important, working with Gantic doesn’t take away any revenue from the publishers as we are not an ads.txt reseller. Need another reason? Our inventory is also directly tied to the Diverse Media Multiplier study that evaluates cultural relevance of digital publishers, something no other programmatic vendor offers.
If you’re interested in learning more, get in touch with our Director of Growth Brett Middleton at bmiddleton@gantic.com or fill our our “Advertise with Us” form to get started.